Many of the schools I visit have claimed, “But we’re different!” And that’s a great thing, especially when it comes to marketing a school.
Indeed, it is the unique, distinctive and remarkable traits of a school which emotionally engage parents of children, leading them to make the cognitive decision to enroll their children.
Interestingly, one of themes which I hear at some of these schools isn’t different from the others. That theme is, “That’s the way we’ve always done it.”
There no arguing that habits are difficult to break…even if they’re bad habits.
“Change or DIE” appeared in FAST COMPANY magazine in May, 2005, written by Senior Writer Alan Deutschman. Due to psychological principles and complex social theories, not to mention the physical characteristics of the body’s neurons building myelin sheaths around nerves to create “express lanes” for communication throughout its nervous system, we can know we need to change, but even when the possibility for change exists, chances are we won’t.
And that’s a frightening message to hear with all the unrest in the world.
Visit this link to read the complete article.