Today, faith-based and private schools need to do three things to succeed financially:
1) Fill every desk,
2) Seek outside sources for funds, and
3) Use a 21st century revenue strategy.
The first 2 are long-term solutions, and schools have found that marketing will help them to achieve those goals.
But marketing is not a short-term strategy since there must be analysis of a school’s strengths and opportunities, and a plan must be developed for maximum effectiveness. It’s a “medium-term” strategy. And marketing isn’t that third strategy listed above. It’s strategy number 4.
Therefore, what can schools do RIGHT NOW to help them form a firm financial foundation? This is where the above third strategy resides – use a 21st century revenue strategy with tools that enable it to collect virtually all tuition and fees.
However, there is a fifth strategy, and that is to keep the enrollment it already has as the first step to growing enrollment.
Higher education experts say it takes five times the amount of resources to find new students than it does to maintain current students.
This text was the first of its kind to offer reasons why retention in the K-12 faith-based and private school sector is difficult today, as well as a dozen strategies to help strengthen your school community.
Originally published in 2010, it was updated in 2018 with special attention paid to the generation of parents now comprising your school’s parent community – The Millennials.
Visit http://www.lulu.com/shop/mike-ziemski-med/retention-a-systems-approach-to-growing-enrollment/paperback/product-20270082.html to order your copy.